Corona Virus (update 24th March 2020)
Due to the government guidelines the boutique will now remain closed until further notice.

You can still contact Joanne by email to or through Facebook.
Stay safe everyone xx

Firstly please let us congratulate you on your engagement and welcome you to the Jdezire Bridal Boutique, Lincoln.

For 12 years we have been the place to visit for stunning bridal gowns & fabulous friendly service. From the moment you step inside the Jdezire Boutique you enter a world of wonder and excitement. Rails full of beautiful gowns stretch from wall to wall and our wide selection of delicate tiaras and jewellery will bring out your inner magpie.

We offer private appointments and fantastic customer service to all of our brides. We are here to help guide you through our extensive collection of wedding dresses so you can choose your own perfect Jdezire gown.

We have gowns in store available to buy off the peg in sizes 8 to 22 with prices starting at just £299

See the Gown Gallery for a preview of the gowns we have in stock at the moment with sizes and prices.

. . .
“ You have such a special selection of dresses! ”
“ the shop is so pretty and twinkly and just how a wedding dress shop should be! ”

P.s, we have lots of handy Free parking right outside.

Book your private appointment today!

Also find us on Facebook and Instagram 

Latest from the Blog

Early 2020 SALE!

To welcome in the new Decade we have decided to hold an extended sale event this January and February. Due to the amount of gowns currently in store that need to find new... Read More

Find out what our fabulous Jdezire brides have to say …