Firstly please let us congratulate you on your engagement and welcome you to the Jdezire Bridal Boutique, Lincoln.

For 10 years we have been the place to visit for stunning bridal gowns & fabulous friendly service. From the moment you step inside the Jdezire Boutique you enter a world of wonder and excitement. Rails full of beautiful gowns stretch from wall to wall and our wide selection of delicate tiaras and jewellery will bring out your inner magpie.

We offer completely private appointments and fantastic customer service to all of our brides. We are here to help guide you through our extensive collection of wedding dresses so you can choose your own perfect Jdezire gown and this level of personal service continues throughout as we want you to relax and enjoy your entire wedding dress shopping experience with us.

We have gowns in store in sizes 10 to 24 and prices range from £495 – £1,500. See our gown galleries for an example of the gowns we stock.

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“ You have such a special selection of dresses! ”
“ the shop is so pretty and twinkly and just how a wedding dress shop should be! ”

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We also have an in-house alteration service to carry out any of those little tweaks that may be required to ensure you look your best on your wedding day. This is now also available for gowns not purchased with ourselves.

P.s, we have lots of handy Free parking right outside.


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