FAQs – Alterations

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As all bridal gowns are made to the designers standard size / length, and unlike high street clothing they have no or very little stretch, the likely hood is that you will require some alterations as standard. The most common alterations to be required are a hem alteration as nearly all designers make their standard length generously long (great news for tall girls who still want to wear a heel) and a bodice alteration to make sure the bust of the gown follows the contours of your body beautifully.

There is no point purchasing a fabulous gown then skimping on your alterations as it will never look it’s best. You should always budget a suitable amount for alterations and make sure that any work is carried out by a highly experienced bridal seamstress as they will make sure all work is carried out with the high level of skill and attention required.

When to book 

We advise to have your first fitting booked in for approximately 8 weeks before your wedding or the date you travel if you are getting married away. It is always advisable to speak to your seamstress well in advance so they can schedule you into their diary and seamstress details will be given when you collect your gown.

You may need to book your fitting on a weekday so we advise to keep some holiday available if required.

Expect to have 2 or 3 appointments to complete your fittings. At your first appointment your gown will be pinned and you will then arrange a date to return once your alterations are complete. Sometimes you may need to have further tweaks at this so a third or even fourth appointment will be arranged.

What you Need

You will need to take your shoes, bra and hoop (as required) that you will be wearing with your gown on your wedding day to all fitting appointments. It is not advisable to pin to a different bra/hoop/shoes as you may not get a good fit thus requiring extra alterations and possibly extra costs.

Who to take

For fittings we advise to limit guests to a maximum of two and wherever possible to avoid bringing small children. You want your seamstresses full attention to be on pinning your gown to achieve the perfect fit and this can be difficult if there are lots of distractions in the room.

You may wish to bring someone with you who will be helping you get ready on the day to see how to put you into your gown. This is especially useful if you have a lace up gown.

Weight Loss

If you are loosing weight before your wedding your first fitting is the date to be at your target weight. Once your gown is pinned and altered any further weight loss may result in additional alteration fees.


When you collect your gown from Jdeizre we will be able to give you an idea of the alterations you will require and a rough idea on how much the work will cost.

At your first fitting your seamstress will let you know what alterations are required, how many fittings you are likely to need and a quote on how much the alterations are expected to cost.


We are always on hand to give alteration advice on any of our gowns and answer any other questions you may have so please feel free to contact us,

Phone – 01522 682636 / Email – info@jdezire.co.uk

Facebook – facebook.com/Jdezire (Jdezire Bridal Boutique)


One Day SALE – 5th July 2018

Our next ever popular one day sale is Thursday 5th July 2018!

  • Open from 11am – 7.30pm
  • No appointments required on the sale day just call in when suits
  • All gowns to buy and take away on the day
  • Over 100 bridal gowns available in sizes 10 – 22 (gowns can typically be taken in a couple of sizes)
  • Bridal gowns from £99 and most with 45% – 80% off
  • Veils
  • Tiaras & hair accessories
  • Shrugs, high tops & jackets

Come early to get the best selection but we are here until 7.30pm to give you time to come after work and there will still be plenty of gowns left for you to choose from.

As it can get really busy we advise to only bring one or two guests with you please.

Please note we do not have any bridesmaid dresses or shoes in the sale.






Your East Midlands Wedding

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Pick up a copy of the June/July edition of ‘Your east midlands wedding’ Magazine to get your £50 accessory voucher.

Full Terms and conditions below.


  1. Bridal gown purchase required.
  2. Voucher value – £50 accessory credit will be put onto your account at time of purchase.
  3. The June/July Advert must be produced at time of purchase. Photocopies will not be accepted.
  4. Valid towards – Full price veils, tiaras and jewellery only.
  5. No change will be given. No cash alternative.
  6. Not valid on Sale days or with any other discount.
  7. Valid for new customers only.



Jdezire’s 10th Anniversary

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Celebrating 10 years helping brides



February 2018 marked 10 years since Joanne Wilkinson first opened the doors of her bridal boutique, Jdezire, at Fen Farm, Lincoln.

Set in a converted barn on the family farm, the boutique has a lovely relaxed feel enhanced by the friendly service Joanne and her team provide. As each new bride arrives for her private appointment she is given a warm welcome to the boutique, before being guided through the wide selection of gowns and accessories available.


The boutique has evolved from stocking mainly bridesmaid dresses and just a small selection of bridal gowns, to now focusing exclusively on the bride with well over 100 wedding dresses in store at any one time. Fashions have also changed over the past ten years, with a shift from nearly every wedding dress available being strapless, to now the majority of gowns having straps of some kind.

Going forward Joanne says “although lace is still popular, I’m seeing a move towards a ‘less is more’ look with soft fabrics like chiffon in simple silhouettes. We are also finding more of our brides are taking advantage of our specialist knowledge and in house alteration service to customise their gown and create something unique”.


In the decade Jdezire has been open many things have changed with Joanne herself and other members of her team getting married in their own Jdezire gowns and the arrival of Joanne’s baby boy Henry last July. Joanne is feeling positive about the future and in addition to wanting to thank the thousands of brides who she and her team have helped, she can’t wait to meet lots of lovely new brides in the coming years.


To book your private appointment and to experience for yourself what so many brides have enjoyed over the past decade please phone 01522 682636.


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