One Day SALE – 5th July 2018

Our next ever popular one day sale is Thursday 5th July 2018!

  • Open from 11am – 7.30pm
  • No appointments required on the sale day just call in when suits
  • All gowns to buy and take away on the day
  • Over 100 bridal gowns available in sizes 10 – 22 (gowns can typically be taken in a couple of sizes)
  • Bridal gowns from £99 and most with 45% – 80% off
  • Veils
  • Tiaras & hair accessories
  • Shrugs, high tops & jackets

Come early to get the best selection but we are here until 7.30pm to give you time to come after work and there will still be plenty of gowns left for you to choose from.

As it can get really busy we advise to only bring one or two guests with you please.

Please note we do not have any bridesmaid dresses or shoes in the sale.






Your East Midlands Wedding

posted in: Discounts & Offers, News | 0

Pick up a copy of the June/July edition of ‘Your east midlands wedding’ Magazine to get your £50 accessory voucher.

Full Terms and conditions below.


  1. Bridal gown purchase required.
  2. Voucher value – £50 accessory credit will be put onto your account at time of purchase.
  3. The June/July Advert must be produced at time of purchase. Photocopies will not be accepted.
  4. Valid towards – Full price veils, tiaras and jewellery only.
  5. No change will be given. No cash alternative.
  6. Not valid on Sale days or with any other discount.
  7. Valid for new customers only.



Jdezire’s 10th Anniversary

posted in: Events, News, Photos | 0

Celebrating 10 years helping brides



February 2018 marked 10 years since Joanne Wilkinson first opened the doors of her bridal boutique, Jdezire, at Fen Farm, Lincoln.

Set in a converted barn on the family farm, the boutique has a lovely relaxed feel enhanced by the friendly service Joanne and her team provide. As each new bride arrives for her private appointment she is given a warm welcome to the boutique, before being guided through the wide selection of gowns and accessories available.


The boutique has evolved from stocking mainly bridesmaid dresses and just a small selection of bridal gowns, to now focusing exclusively on the bride with well over 100 wedding dresses in store at any one time. Fashions have also changed over the past ten years, with a shift from nearly every wedding dress available being strapless, to now the majority of gowns having straps of some kind.

Going forward Joanne says “although lace is still popular, I’m seeing a move towards a ‘less is more’ look with soft fabrics like chiffon in simple silhouettes. We are also finding more of our brides are taking advantage of our specialist knowledge and in house alteration service to customise their gown and create something unique”.


In the decade Jdezire has been open many things have changed with Joanne herself and other members of her team getting married in their own Jdezire gowns and the arrival of Joanne’s baby boy Henry last July. Joanne is feeling positive about the future and in addition to wanting to thank the thousands of brides who she and her team have helped, she can’t wait to meet lots of lovely new brides in the coming years.


To book your private appointment and to experience for yourself what so many brides have enjoyed over the past decade please phone 01522 682636.


10 Years – 10% Off – 10 Days!



Come and help us celebrate our

10th birthday with

10% off for

10 days only!


We will be applying 10% discount to all new purchases made between Thursday 8th and Saturday 17th February 2018.

Appointments required – Please contact us to book your private appointment.



  • Discount will be automatically applied at time of purchase.
  • Discount cannot be added to purchases made before the 8th February.
  • Valid towards new full priced gown and accessory purchases including Ready to Wear.
  • Not valid towards alterations or already discounted accessories.


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