10 Years – 10% Off – 10 Days!



Come and help us celebrate our

10th birthday with

10% off for

10 days only!


We will be applying 10% discount to all new purchases made between Thursday 8th and Saturday 17th February 2018.

Appointments required – Please contact us to book your private appointment.



  • Discount will be automatically applied at time of purchase.
  • Discount cannot be added to purchases made before the 8th February.
  • Valid towards new full priced gown and accessory purchases including Ready to Wear.
  • Not valid towards alterations or already discounted accessories.


Avoid DIY disaster with these key tips

Going down the DIY route for your wedding can be a great way to help stretch the budget and add personality but here are a few top tips to save yourself from going crazy at the same time.

  • Don’t take on too much

You may be great at all things crafty, love flower arranging and have an eye for venue decoration but planning a wedding is likely the biggest event you will ever take on without giving yourself even more work. You also want to be able to enjoy the day so decided on something you can do in advance and that you will not need to think about on the wedding day.

  • Work to your strengths

You might be super keen to try your hand at everything but really think about what you excel at rather than things you simply like or think will save you the most money. Some things can be much more difficult or time consuming than your would first expect and may end up stressing you out in the run up to your big day.

If crafting is your thing maybe try your hand at your wedding stationary or favours but leave the flowers to the professionals.

  • Get (selectively) inspired 

There is so much inspiration to be found out there but you need to be selective or it can become a bit overwhelming if you try to use everything together. Pick a theme and then filter the ideas you truly love but will sit nicely together.

Another good tip is to take inspiration from the ideas you love but then put your own spin on them to produce something truly personal. It also saves any disappointment when something you’ve tried to emulate doesn’t turn out quite the same.

  • Plan & start early.

Ok you’ve had a go at making an invite and it was really quick and easy, now you need to make 50+ of those and it’s not quite such a quick task anymore. The last thing you want is to have that hanging over you when they should really have been sent out last week. Start nice and early to avoid any undue stress.

  • Get a team together.

Things are so much quicker to DIY if there is a team of you working together. Gather up your bridesmaids and set up a little production line for these favours or invites. Have a task each, build the box, fill the box, tie the box and add the flower/crystal or whatever you are doing.

  • Think about timings

On the big day you will likely be up early for hair and make-up so be realistic about what you can/want to achieve on the morning of your wedding. Ideally I would advise to have as little to do/think about as possible so you can relax and enjoy the day. The same goes for the evening before as the time will seem to fly by even if you are just relaxing, let alone without things that still need to be finished off.

If you want to help set up the venue see if it can be done the day before and ideally have someone else lined up for anything that needs to be done on the day.

And finally…

… enjoy your big day and if something you’ve made is not quite perfect or doesn’t go exactly to plan don’t worry it just adds personality to your day. Xx


January 2018 SALE


wedding dress sale

To kick off our 10th birthday celebrations we have decided to hold a SALE event this January!

For a short time only brides will be able to find their perfect bridal gown and save money at the same time. We will be working by appointment and each bride will receive our standard private 90 minute appointment allowing them plenty of time to find their gown from our sale or main collection.

The Details

When – Wednesday 3rd to Saturday 13th January 2018 (Closed Sunday & Tuesday – Please see contact page for open hours as to when appointments can be made)

Where – Jdezire Bridal Boutique, Fen Farm, Lincoln (Sat Nav LN6 0YG – See Location page for full directions)

What – There will be a wide selection of bridal gowns available. Many with Sale prices but you will also be able to view our main collection gowns and bridal accessories at your appointment. (please note we do not sell bridesmaid dresses or shoes)

Required – Appointments required and a minimum 50% deposit to secure any sale gown

Bookings – To book please email info@jdezire.co.uk with your wedding date and mobile phone number and preferred day/time

Important info – Full payment and collection of Sale gowns required by the 31st January 2018. No refunds will be made on Sale items. Brides can still use our alteration service for gowns purchased in the sale.











2018 Collection preview

posted in: Bridal Wear, Latest news, New gowns, News | 0

Here is a preview of 3 of our stunning new 2018 collection gowns that should be in store for summer 2017.

The new collection has a vintage feel with a modern twist and has a gown for everything from a relaxed country wedding to formal event in a magnificent castle.

Our favourite features include delicate lace, stunning beaded detailing and fabulous fabrics to flatter all figures.

We can’t wait to announce the arrival of these gowns in the coming months. xx


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