Your East Midlands Wedding

posted in: Discounts & Offers, News | 0

Pick up a copy of the June/July edition of ‘Your east midlands wedding’ Magazine to get your £50 accessory voucher.

Full Terms and conditions below.


  1. Bridal gown purchase required.
  2. Voucher value – £50 accessory credit will be put onto your account at time of purchase.
  3. The June/July Advert must be produced at time of purchase. Photocopies will not be accepted.
  4. Valid towards – Full price veils, tiaras and jewellery only.
  5. No change will be given. No cash alternative.
  6. Not valid on Sale days or with any other discount.
  7. Valid for new customers only.



Jdezire’s 10th Anniversary

posted in: Events, News, Photos | 0

Celebrating 10 years helping brides



February 2018 marked 10 years since Joanne Wilkinson first opened the doors of her bridal boutique, Jdezire, at Fen Farm, Lincoln.

Set in a converted barn on the family farm, the boutique has a lovely relaxed feel enhanced by the friendly service Joanne and her team provide. As each new bride arrives for her private appointment she is given a warm welcome to the boutique, before being guided through the wide selection of gowns and accessories available.


The boutique has evolved from stocking mainly bridesmaid dresses and just a small selection of bridal gowns, to now focusing exclusively on the bride with well over 100 wedding dresses in store at any one time. Fashions have also changed over the past ten years, with a shift from nearly every wedding dress available being strapless, to now the majority of gowns having straps of some kind.

Going forward Joanne says “although lace is still popular, I’m seeing a move towards a ‘less is more’ look with soft fabrics like chiffon in simple silhouettes. We are also finding more of our brides are taking advantage of our specialist knowledge and in house alteration service to customise their gown and create something unique”.


In the decade Jdezire has been open many things have changed with Joanne herself and other members of her team getting married in their own Jdezire gowns and the arrival of Joanne’s baby boy Henry last July. Joanne is feeling positive about the future and in addition to wanting to thank the thousands of brides who she and her team have helped, she can’t wait to meet lots of lovely new brides in the coming years.


To book your private appointment and to experience for yourself what so many brides have enjoyed over the past decade please phone 01522 682636.


10 Years – 10% Off – 10 Days!



Come and help us celebrate our

10th birthday with

10% off for

10 days only!


We will be applying 10% discount to all new purchases made between Thursday 8th and Saturday 17th February 2018.

Appointments required – Please contact us to book your private appointment.



  • Discount will be automatically applied at time of purchase.
  • Discount cannot be added to purchases made before the 8th February.
  • Valid towards new full priced gown and accessory purchases including Ready to Wear.
  • Not valid towards alterations or already discounted accessories.


Avoid DIY disaster with these key tips

Going down the DIY route for your wedding can be a great way to help stretch the budget and add personality but here are a few top tips to save yourself from going crazy at the same time.

  • Don’t take on too much

You may be great at all things crafty, love flower arranging and have an eye for venue decoration but planning a wedding is likely the biggest event you will ever take on without giving yourself even more work. You also want to be able to enjoy the day so decided on something you can do in advance and that you will not need to think about on the wedding day.

  • Work to your strengths

You might be super keen to try your hand at everything but really think about what you excel at rather than things you simply like or think will save you the most money. Some things can be much more difficult or time consuming than your would first expect and may end up stressing you out in the run up to your big day.

If crafting is your thing maybe try your hand at your wedding stationary or favours but leave the flowers to the professionals.

  • Get (selectively) inspired 

There is so much inspiration to be found out there but you need to be selective or it can become a bit overwhelming if you try to use everything together. Pick a theme and then filter the ideas you truly love but will sit nicely together.

Another good tip is to take inspiration from the ideas you love but then put your own spin on them to produce something truly personal. It also saves any disappointment when something you’ve tried to emulate doesn’t turn out quite the same.

  • Plan & start early.

Ok you’ve had a go at making an invite and it was really quick and easy, now you need to make 50+ of those and it’s not quite such a quick task anymore. The last thing you want is to have that hanging over you when they should really have been sent out last week. Start nice and early to avoid any undue stress.

  • Get a team together.

Things are so much quicker to DIY if there is a team of you working together. Gather up your bridesmaids and set up a little production line for these favours or invites. Have a task each, build the box, fill the box, tie the box and add the flower/crystal or whatever you are doing.

  • Think about timings

On the big day you will likely be up early for hair and make-up so be realistic about what you can/want to achieve on the morning of your wedding. Ideally I would advise to have as little to do/think about as possible so you can relax and enjoy the day. The same goes for the evening before as the time will seem to fly by even if you are just relaxing, let alone without things that still need to be finished off.

If you want to help set up the venue see if it can be done the day before and ideally have someone else lined up for anything that needs to be done on the day.

And finally…

… enjoy your big day and if something you’ve made is not quite perfect or doesn’t go exactly to plan don’t worry it just adds personality to your day. Xx


1 2 3 4 5 12